Digital Marketing

Has anyone tried Udacity?

I've been looking into taking their nanodegree in digital marketing (https://www.udacity.com/course/digital-marketing-nanodegree--nd018).

I completed a digital marketing diploma a couple of years ago and am looking for a refresher course. Working in house unfortunately means I end up missing out on a few things!

Has anyone taken this course or any other Udacity courses before? Would be great to hear your thoughts.

career in digital marketing

Guys...especially the digital connoisseurs out there! I'd like to get some career advice as someone who's trying to shift/slightly steer into digital marketing. I have a B.Com in international business and marketing...and ended up doing a masters in marketing as well..but never really worked in the field. I jumped between social work and Human Resources..but now working in product management (which is my first job that's really in management/business). I'm having a hard time making a career move into something more marketing-focused without having to go backwards in my career to a marketing assistant or admin kind of stuff..My resume isn't so clearly defined as a marketing professional because academic background and professional experience don't align very well I guess...I've been doing google analytics, and doing digital marketing specialization on Coursera..but I need something more project based/application kind of things that I can showcase on my resume...I'm considering enrolling in udacity digital marketing nanodegree (https://www.udacity.com/course/digital-marketing-nanodegree--nd018) as it seems to have some hands-on digital projects....wondering if I can get any tips or advice from anyone who's familiar with this degree...or just general advice from digital marketing practioners. Much appreciated :)

If you are interested in online courses Udacity has a nanodegree in Digital Marketing. I've had great experience with them and their programs are primarily project based so you end up with a small portfolio.

nice! you freelance or work a 9-5 corporate role?

what do you think of https://www.udacity.com/course/digital-marketing-nanodegree--nd018 this program as a way to enter the industry?

My colleague went through General Assembly's bootcamp and was very satisfied. A few years ago I did sort of online bootcamp at Udacity, it seems like curriculum was very similar, yet I paid much less for it. Check it here, it's $500+, still a bit expensive, but it's not $8k either. And what I liked is that you don't simply pay for lectures, you also receive some things that can't be get for free, like PPC projects on FB/Google Ads and MOZ demo subscription. At least for me it was worth it.

If you don't have much base knowledge or direction start with something a little more broad like Udacity Digital Marketing Nanodegree That's 3-months, $1000 (I haven't taken it, but it looks like a great overview with some hands-on ad-running and feedback from instructors).

Hubspot's Inbound Marketing certification is also a great overview (free). A lot of small businesses will want you to do ALL of their digital marketing, but if you work for a marketing company then you'll want to specialize in a specific area. Digital marketing has so many different components that are constantly changing so it's difficult to learn everything and keep up with every aspect.

Then you can focus on Google (SEO/Ads) or Social (Facebook/Insta organic and paid) or Websites (Landing Pages / Content marketing) or whatever else you're most interested in, but start with a general foundation so you know what all these things are and how they work together.

https://www.udacity.com/course/marketing-analytics-nanodegree--nd028

https://www.udacity.com/course/digital-marketing-nanodegree--nd018

https://www.udacity.com/course/data-analyst-nanodegree--nd002

Hello, I'm a hobbyist Video Editor, I started getting into video editing in junior high when I became fascinated with anime openings and tried to recreate some of my own, and been editing ever since. It culminated in a YouTube channel of currently 16K subs, though the content is not really about video editing, I edit and produce all my own videos. My YT Channel is just a hobby and I don't really make any income from it (Used to).

I have a Bachelor's in History but a bachelor's is usually not enough to get a good career in History, Grad School is the next best step but I'm currently undecided on how to best approach it (Area of interest, Masters vs. Ph.D.etc) and wanted to look into making my video editing hobby as possibly my main source of income to replace my current job (Data Entry). Possibly to put me in a good position until I decide to do something with my degree, or possibly as my main career overall depending on what happens. Because Grad school for history could take me a long time and I wanted to broaden and improve my skillset to make more available for careers.

At the moment I am mostly heavily experienced in Sony Vegas, but I have dabbled in After Effects and some Adobe Premiere. My question is what's the best way to spice up a resume for freelance or any other editing work? My current plan is to completely learn Adobe Premiere/After Effects and possibly Avid Media Software through programs on udemy.com. Or possibly any other video programs. I also was interested in getting nanodegrees in Digital Marketing and Marketing Analytics from udacity.com to just have good skillsets in social media and data.

So my plan is currently to get those skills up to standard from udemy, get nanodegrees from udacity, and start looking for video editing work. Any other tips I could get? Is this the best way to go about it? Anything I'm missing? Any help would be appreciated thank you very much!

Without knowing any of your interest, I would suggest going back to school since it will help you long-term. In my opinion, I don't know if a full four year program is required so hear me out on the following idea, and let me know if all of these sound completely boring to you. I suggest you look into a nanodegree in:

• Data Analytics: This is one of the hottest jobs in the market right now. I am a data scientist and we are in high demand. You're using a company's data (financial, HR related, web analytics, survey data, etc.) and pulling insights, building predictive models, or creating visualization with it. There is a ton that you can do and learning to code for data analytics is a great skill. These nanodegrees are ~$1,000 and there are also FREE options at codeacademy and other websites.
• Digital Marketing: Google/social media has turned marketing around on it's head. In the past marketers would do campaigns to the general public to find customers, now websites use SEO and social media to target people looking at their products. This will help you kick start all of that information.
• Front End Development: All the websites you've ever interacted with, have all of the code in order to make it look nice and be functional. This program will give you the skills in HTML and CSS in order to be able to do front end development work and build websites. If you're really into girls, you can try out the free version (no nano degree from this website though, but as the lesson progresses and you get answers correct the instructor losses articles of clothing hahaha) called Code Babes
• Full Stack Web Development: Websites and webapps have two components to them, the front and back end. Think about a restaurant there is the kitchen area (which you generally don't see) and the dining room/bar (which you do see). Web apps/sites have both what you interact with and what happens in the background in order for your requests on the site to be successful. If you hit "submit" on a form, there is a backend process that occurs before you get a confirmation message. This will teach you to do both front and backend work.

Udacity isn't the only place that offers these, do some research and see what options there are (and make sure it's a degree of high demand). If you learn some of this on your own you may be able to use it to help your current role, and put that on your portfolio/resume in order to land a job that requires some sort of experience.

These skills in digital are in very high demand, and the pay can be very lucrative. Just an option/idea for you to consider.

Hope it's helpful.

I would highly recommend you check out Udacity. The courses are very hands on. The courses the come time mind are: 1. https://www.udacity.com/course/google-adwords--nd124 2.https://www.udacity.com/course/digital-marketing-nanodegree--nd018 3.And if you want to get into more complex stuff you can read up on advanced google analytics https://developers.google.com/analytics/ 4.Safari books has advanced google analytics educational videos: https://www.safaribooksonline.com/search/?query=google%20analytics&extended_publisher_data=true&highlight=true&is_academic_institution_account=false&source=user&include_assessments=false&include_case_studies=true&include_courses=true&include_orioles=true&include_playlists=true&formats=video&sort=relevance